Marketing and educational material for 'essentials'

The Essentials for Badminton. Being Badminton England's retained design and branding agency, we have already created a multitude of design and marketing solutions.

Our latest brief was to create the marketing and educational material for 'essentials' which is a sub brand of the 'No Strings' Badminton initiative, aimed at people with no previous experience of playing the game. The target audience is mainly female, and the programme plays a key part in helping to increase participation, one of Badminton England's key performance indicators.

The main resource is a coaching manual supplied to the course leaders, and is supplied in a branded pvc wallet containing a whole package of 'essentials' branded support material.

You can see some other examples of our work for Badminton England here.

For more information about 'essentials', 'No Strings' and any other information about the sport please visit www.badmintonengland.co.uk http://www.bluegreendesign.co.uk/about-us/news/essentials/

Taking Care of property. It was clear from the initial brand research results that we carried out on behalf of the client that the branding needed to be addressed, and so our rebranding programme commenced a few years ago.

Working with a shortened, more direct brand name - 'Trinity', and a timely move to larger offices for the client, our work involved a complete rebranding exercise. The presentation and branding of the business has been transformed in a radical manner.


Our work has included designing all stationery, brochures, leaflets, folders, email signatures, digital materials and the group website, which we have just redeveloped for the second time since its launch. www.trinityestates.com.

You can see more examples of our work for this client in our case studies. http://www.bluegreendesign.co.uk/about-us/news/trinity_web/



Spring into Action! Connells asked us to help them to communicate to their customers their '6 week Spring Challenge' campaign.



The brief showed that it was important that the advertising campaign was flexible enough to work over a 6 week period.



By combining simple, strong headlines and a light-hearted illustrative style which utilises a single Spring-themed line drawing throughout, the ads are clear and each one communicates an important message in a relaxed manner.




We have also created a set of lettings leaflets, and we are currently working on an ipad presention app for the surveyors to use when talking to customers.




For more information about Connells or their services please visit www.connells.co.uk http://www.bluegreendesign.co.uk/about-us/news/connells/