Me & my benefits. Wates approached us to help create
an umbrella branding and communication package to lead and introduce an
internal communications campaign.
The brief showed that it was important that the solution placed the employees at the heart of the campaign, and that the company's core values of integrity, intelligence, performance, teamwork, and respect for people & communities were communicated. Our solution is built around the concept of the Wates values being woven into the core DNA of the company and all of its employees.
The brief showed that it was important that the solution placed the employees at the heart of the campaign, and that the company's core values of integrity, intelligence, performance, teamwork, and respect for people & communities were communicated. Our solution is built around the concept of the Wates values being woven into the core DNA of the company and all of its employees.
The company strapline... 'Above all, it's about people'
also needed to be conveyed. Our approach incorporates a dynamic solution utilising
a series of dynamic DNA strands across the whole campaign. The project is
currently ongoing, with brochures and posters, and an online portal.
For more information about the Wates Group of companies
please visit www.wates.co.uk
Into a new direction. With campuses covering Bedford,
Biggleswade, and Kempston, Bedford College is one of the region's largest
providers of further and higher education.
Bluegreen has recently produced the College's part-time
course guide for the 2013 academic year, which covers hundreds of courses in
over 30 subject areas, many offered at flexible times to cater for everyone. It
is the first printed item to carry the new Bedford College branding created by
Bluegreen, which can be viewed here.
Part-time study at Bedford College really can help you to
‘Take life or work in a new direction.’
Our ongoing work also includes other branding,
advertising, exhibitions and website design. For more information on
Bedford College and their range of courses visit www.bedford.ac.uk.
Download the Bedford College 2013 Part-Time Guide here.
A double rebranding. Following the acquisition of Shuttleworth
College we have re-branded both Bedford College and Shuttleworth College.
Our brief was to rationalise the branding for both
Colleges in a way that meant there was a synergy between the two campuses, but
at the same time was flexible enough to acknowledge the different locations and
activities of both. Both brandings are currently being implemented, and the first printed item carrying the new logo has just been
designed and produced by us.
Our ongoing work also includes other branding projects,
prospectus design, advertising, exhibitions and website design. We have worked
with the Sales & Marketing Director since 2000, and over the years have
built up an excellent working relationship and real understanding of the
aspirations of this outstanding college.
For more information on Bedford College and their range
of courses visit www.bedford.ac.uk.
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