Brand Design news from Bluegreen Design

Me & my benefits. Wates approached us to help create an umbrella branding and communication package to lead and introduce an internal communications campaign.

The brief showed that it was important that the solution placed the employees at the heart of the campaign, and that the company's core values of integrity, intelligence, performance, teamwork, and respect for people & communities were communicated. Our solution is built around the concept of the Wates values being woven into the core DNA of the company and all of its employees.

The company strapline... 'Above all, it's about people' also needed to be conveyed. Our approach incorporates a dynamic solution utilising a series of dynamic DNA strands across the whole campaign. The project is currently ongoing, with brochures and posters, and an online portal.

For more information about the Wates Group of companies please visit www.wates.co.uk

http://www.bluegreendesign.co.uk/about-us/news/wates/

Into a new direction. With campuses covering Bedford, Biggleswade, and Kempston, Bedford College is one of the region's largest providers of further and higher education. 

Bluegreen has recently produced the College's part-time course guide for the 2013 academic year, which covers hundreds of courses in over 30 subject areas, many offered at flexible times to cater for everyone. It is the first printed item to carry the new Bedford College branding created by Bluegreen, which can be viewed here.

Part-time study at Bedford College really can help you to ‘Take life or work in a new direction.’

Our ongoing work also includes other branding, advertising, exhibitions and website design. For more information on Bedford College and their range of courses visit www.bedford.ac.uk.

Download the Bedford College 2013 Part-Time Guide here.

http://www.bluegreendesign.co.uk/about-us/news/bcparttime2013/

A double rebranding.  Following the acquisition of Shuttleworth College we have re-branded both Bedford College and Shuttleworth College.

Our brief was to rationalise the branding for both Colleges in a way that meant there was a synergy between the two campuses, but at the same time was flexible enough to acknowledge the different locations and activities of both. Both brandings are currently being implemented, and the first printed item carrying the new logo has just been designed and produced by us. 

Our ongoing work also includes other branding projects, prospectus design, advertising, exhibitions and website design. We have worked with the Sales & Marketing Director since 2000, and over the years have built up an excellent working relationship and real understanding of the aspirations of this outstanding college.

For more information on Bedford College and their range of courses visit www.bedford.ac.uk.

http://www.bluegreendesign.co.uk/about-us/news/bcrebrand/

Marketing and educational material for 'essentials'

The Essentials for Badminton. Being Badminton England's retained design and branding agency, we have already created a multitude of design and marketing solutions.

Our latest brief was to create the marketing and educational material for 'essentials' which is a sub brand of the 'No Strings' Badminton initiative, aimed at people with no previous experience of playing the game. The target audience is mainly female, and the programme plays a key part in helping to increase participation, one of Badminton England's key performance indicators.

The main resource is a coaching manual supplied to the course leaders, and is supplied in a branded pvc wallet containing a whole package of 'essentials' branded support material.

You can see some other examples of our work for Badminton England here.

For more information about 'essentials', 'No Strings' and any other information about the sport please visit www.badmintonengland.co.uk http://www.bluegreendesign.co.uk/about-us/news/essentials/

Taking Care of property. It was clear from the initial brand research results that we carried out on behalf of the client that the branding needed to be addressed, and so our rebranding programme commenced a few years ago.

Working with a shortened, more direct brand name - 'Trinity', and a timely move to larger offices for the client, our work involved a complete rebranding exercise. The presentation and branding of the business has been transformed in a radical manner.


Our work has included designing all stationery, brochures, leaflets, folders, email signatures, digital materials and the group website, which we have just redeveloped for the second time since its launch. www.trinityestates.com.

You can see more examples of our work for this client in our case studies. http://www.bluegreendesign.co.uk/about-us/news/trinity_web/



Spring into Action! Connells asked us to help them to communicate to their customers their '6 week Spring Challenge' campaign.



The brief showed that it was important that the advertising campaign was flexible enough to work over a 6 week period.



By combining simple, strong headlines and a light-hearted illustrative style which utilises a single Spring-themed line drawing throughout, the ads are clear and each one communicates an important message in a relaxed manner.




We have also created a set of lettings leaflets, and we are currently working on an ipad presention app for the surveyors to use when talking to customers.




For more information about Connells or their services please visit www.connells.co.uk http://www.bluegreendesign.co.uk/about-us/news/connells/

The Customer is always right

The Customer is always right. Accountancy, Solicitors, IT, Recruitment, Public Relations, Cleaners, Builders, Printers, Plumbers, Engineers. Similar problems. Similar questions. Similar answers. Unique solutions. Whatever your service or product offering, and whatever your message, we can help you structure and tailor your marketing plan to achieve your goals and reach your potential. We will add real value to the way you communicate with your customers. We won't claim to be right about everything, but then again you're our customer, so let's face it… http://www.bluegreendesign.co.uk/our-work/market-sectors/services/



“I have been using Tony and Bluegreen for design services for more than 15 years across three different organisations and have always found them to provide exceptional and professional service. I love the company ethos, work ethic and sense of fun and have no hesitation in making Bluegreen my first point of contact for design services.
They have a very natural ability to create a great rapport with clients, whether SME's or large corporation and Tony is one of life's genuine guys (although he probably won't thank me for saying it!)” Gary Villiers - Communications Director Weatherbys. http://www.bluegreendesign.co.uk/our-work/market-sectors/industrial/



The Art of Selling..................Roll up...roll up...roll up... Selling methods have moved on but the principles are still the same. Get attention. Create the desire. Complete the transaction.
It's a simple concept but the execution is always different. Which is where and how we can help. From underwear to footwear and everything inbetween we've helped clients reach their sales targets in very competitive marketplaces. So if you simply need a sales brochure, or need a radical fresh perspective on your online selling techniques we can provide you with a value for money solution. http://www.bluegreendesign.co.uk/our-work/market-sectors/retail/



Impact and First Impressions. It's a proven fact that a well-designed, and strategically written brochure is a valuable business asset.
Once we've discussed your needs, and understand what you are trying to communicate, we will guide you through the whole process, taking the problem off your hands, which allows you to concentrate on your own demands.

We will create an initial content schematic, brief copywriters, art direct photographers and illustrators, co-ordinate the whole process including print management, and bring all of the elements together into a well designed hard working sales tool. http://www.bluegreendesign.co.uk/our-work/discipline/brochures/